Dubstep takes over the world

The popularity of Dubstep, a genre of electronic music, is growing by the minute. It is even being used in advertisements. Case in point, the following commercial for Weetabix Chocolate Spoonsize Cereal. This commercial features nine-year old UK Streetdance phenomenon Arizona Snow, ‘popping’, ‘locking’ and ‘tutting’ her way through a high energy street dance routine in her bedroom. I love this ad!

By asitton

My Story Through Facebook Ads

The hyper-targeting that can be achieved through Facebook is both awesome and creepy. I first started to take notice of the ads last year. When you change your status to “in a relationship” on Facebook it asks you when your relationship began. As of last year my boyfriend and I had been dating for 6 years. All of the sudden engagement ring ads starting popping up all over my Facebook. I can’t even imagine how many of these ads my boyfriend saw. One year later, my boyfriend and I became engaged and our Facebook status changed. Now I see ads for everything and anything wedding related. I have even seen ads targeted towards pregnant women! Talk about presumptuous. It is interesting to see that my Facebook ads have evolved along with my relationship. It seems that now Facebook ads are pressuring us along with our friends, to get married, have babies, etc. I’m anxious to see what Facebook ads have in mind for my life next.

By asitton

Macy’s Thanksgiving Day Parade

One of my favorite parts of celebrating Thanksgiving is watching the annual Macy’s Thanksgiving Day Parade. Nothing compares to seeing your favorite characters blown up into giant balloons. This year as my family watched one of my cousins made the comment “why is Sonic the Hedgehog a balloon in the parade and Mario isn’t?” Most of my family agreed that having a Sonic balloon and not a Mario balloon was odd. After all, Mario is far more popular than Sonic. However, with my new media centric mind, I knew exactly the answer to my cousin’s question. The Sonic balloon is in the parade because there is probably a new Sonic game that Sega is looking to advertise. So after informing my family of the probable cause I picked up my laptop and did some research. Of course the new Sonic Generations game was released at the beginning of November. This game celebrates the 20th anniversary of the character.

 

I realized that media has taught me to look beyond the exterior and think about the strategic reasoning of everything I see. The balloon makes perfect sense. A new Sonic game is rolling out, and over 50 million people tune in to watch the balloons float by. At the entry cost of $190,000, the price is small compared to the impressions made. So while others might believe that the balloons in the parade represent popular figures in our culture, the truth is that those balloons have a deeper purpose than delighting the public, they are there to bring awareness.

 

By asitton

Aubrey Plaza Rocks NBC’s Parks and Recreation

Thursdays are my favorite night of the week! All week I look forward to watching my favorite show Parks and Recreation on Thursday nights. If you have never watched Parks and Recreation it is time to start. This show is, in my opinion, funnier than the Office. That’s right, I said FUNNIER than the Office. So what makes Parks and Recreation so hilarious? Well it’s the characters of course! April Ludgate to be exact.

The best show on TV!

My favorite character on this show is April Ludgate, the apathetic college student that works as an assistant in the Parks and Recreation office. She is extremely dry and has the wittiest one-liners. The character of April is played by comedian Aubrey Plaza, best known for her roles in movies such as Scott Pilgrim vs. the World and Funny People. One of the best parts of Aubrey’s performance as April is that she pulls much of her inspiration for the character from her real life. April is of Puerto Rican descent and speaks Spanish very well. This part of the character was taken directly from Aubrey Plaza, as her father is from Puerto Rico. This is one of my favorite aspects of the character because it allows April to be even funnier in a more diverse and appealing way. April’s Puerto Rican heritage is often a topic of the show and it really enhances the character. Especially when April uses it to joke around with her co-workers.

Aubrey Plaza is really blowing up as an actress and comedian right now. I encourage you to follow her closely as I believe her career will only continue to grow and develop. She is one of the funniest comedians I have ever seen, not to mention that she is representing for all the Latina women out there both in real life, and with her Parks and Recreation character April. Latina women are often stereotyped. I think it is people like Aubrey that can help break those stereotypes to show another side of the Latina women out there. Not to mention that while she is doing this she will make you laugh out loud with enjoyment!

 

By asitton

Victoria’s Secret Fashion Show

I have to admit that I have never watched the VS Fashion show, but this year I may be persuaded to watch. You would think that the majority of viewers are male, but I know plenty of women who look forward to the event. So what is it about this fashion show that attracts so many to watch? It may be the extravagant costumes including angel wings, or the live performances, this year will be Kanye West. Maybe it is the little bit of fantasy that goes along with the event. Whatever it may be, America is obsessed with Victoria’s Secret. It is interesting to me that VS has revolutionized the women’s undergarment markets, and no other brand has even come close to its success. I would like to see Fruit of the Loom pull off a fashion show. Victoria’s Secret isn’t just a brand, it is a part of our culture. With the VS Fashion Show airing soon, I will have to tune in this year and see what all the fuss is about.

By asitton

What Won’t UT License

As a University of Texas student it seems like you can buy almost anything with the UT longhorn on it. You can get anything from apparel, jewelry, games, and even grilling tools. My personal favorite among the UT products are the pet outfits.

 However, through a little research I found that UT won’t license anything. The following is a list of items that the University will not put its name on that can be found on the UT Office of Trademark Licensing Web Page.

The following will not be licensed:

  • Stationery–business-size, letterhead paper using the name or seal of a component institution of The University of Texas System.
  • Alcoholic Beverages–distilled alcohol liquors, wines and malt liquors.
  • Inherently Dangerous Products–such as firearms, explosives, and fuels.
  • Obscene or Disparaging Products–including, but not limited to, nude photographs, caricature poster art or designs that would tend to lower the reputation or degrade the goodwill of the University as represented by the trademarks.
  • Sexually Suggestive Products–including, but not limited to, inappropriate slogans imprinted on clothing and the configuration of certain novelty items.
  • Health/Beauty Related Products–all types.
  • Staple Foods, Meats and Natural Agricultural Products–all types.

    In a world where it seems like anything is for sale it is good to see the University of Texas has standards for what it will put its name on.

By asitton