éne•bé•a – The NBA is pursuing an initiative to expand their Hispanic Market.

I honestly don’t spend much time watching sports, except for when the University of Texas is involved, hook ’em! But the other night I was flipping through channels and happened to come across the Spurs playing on ESPN. As I glanced at the score and surveyed the action of the game I noticed something odd. The jerseys that the players were wearing seemed different. After taking a hard look I saw that the team names on the jerseys were in Spanish. I had no clue as to why the jerseys had been changed, so I did some research to explain the name change.

So this is what I found out. This was part of Noche Latina, a marketing initiative launched by the NBA to expand its Hispanic Market. Noche Latina, first launched during the 2006-07 NBA season, features uniforms that display the team name as spoken by the Latin population. The Miami Heat, for example, is called “El Heat”; the San Antonio Spurs are referred to as “Los Spurs.” But there is more to Noche Latina than just a wardrobe change, during Noche Latina games, participating teams will host in-arena Latin-themed activities, including music, performances, and giveaways.

So how did I not know that the NBA did this?! I should probably watch more sports. I think this is such a creative and fun way to market to the Hispanic population. Although I was previously clueless, once my television turned to the Noche Latina ball game I was instantly intrigued and amused. I think that the NBA is really taking a look at their viewers and capitalizing on huge opportunities. Way to go NBA, or should I say éne•bé•a! This marketing initiative is smart and entertaining. I know that I will be tuning into more of these Noche Latina games, maybe I will even buy a Noche Latina jersey.

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By asitton

Jenny from the Block is Back! – Jennifer Lopez unveils her new music video On the Floor.

On March 3rd during American Idol, Jennifer Lopez debuted her new music video, On the Floor featuring Pitbull. The new song also debuted at #9 on Billboard’s Hot 100. I have to say that J-Lo is back and better than ever. The song is fantastic! It has a great club beat and lyrics that really make you want to “get on the floor.” Not to mention Pitbull offering up some definite swag with his macho rhymes.

Can I just say that Jennifer Lopes looks fantastic! She has definitely stood the test of time. I don’t know how it is possible for the 41 year old mother of two to have such an amazing body. Jennifer Lopez must work out like a maniac. She doesn’t look like she has aged at all.

The best part is that Jennifer Lopez is back to show the world that she has still got it! I have deeply missed the heart-pounding, body moving songs of J-Lo. I have also missed watching her perform. She has a fire that few artist can pull off. With American Idol and this new music video, Jenny from the Block is truly back on the map and showing the world what she can do.

By asitton